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Tue 11th November 2025 - Tue 11th November 2025
Lucy Gower: The Power of Storytelling for Fundraisers
Storytelling is one of the most powerful ways to communicate. Human beings are wired to learn and remember through stories. In fundraising, a well-told story connects with supporters, evokes emotion and inspires action.
Cost: Free for HIGN members only
Region: National

This 90-minute session from Lucy Gower is for fundraisers from any discipline who want to build stronger relationships with supporters, grow in confidence with their storytelling skills and raise more money. 

It will also benefit managers and team leaders who need to motivate and inspire colleagues, because the ability to tell stories with passion and conviction is key to engaging supporters, volunteers and teams alike.

By the end of the session, you will:
Understand the principles of good storytelling and what they mean for your role
Learn tactics to craft inspiring, engaging stories for different audiences
Discover tips on how to find stories every day
Gain a practical framework for telling powerful stories
Connect with peers and share learning

Lucy Gower is founder and director at Lucidity. She is an accomplished trainer, facilitator and coach, bestselling author of The Innovation Workout and How to have confidence at work, co-host on the Quiet Leadership Revolution podcast, founder of the Lucidity Network and a global speaker on innovation. 

 

Venue Details:

Venue: Online 13:30 - 15:00

Booking a place on this event is for the benefit of Hospice Income Generation Network members.

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