Training & Networking - Getting ready for the NEW Code of Fundraising Practice

This session highlights the main changes in the NEW Code of Fundraising Practice that comes into effect on 1 Nov 2025.

It will also give tips about what hospices need to be doing to be compliant.

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John Brady

John is a highly experienced fundraising manager and leader with over 25 years of experience, the last 20 being at the most senior level in the organisation worked in.

Working as a Senior Leader, Executive Director or Chief Executive he has a wide range of experience of managing and leading teams, strategic development, financial analysis, fundraising compliance and management of a broad range of fundraising specialisms such as Events, Trusts and Foundations, Corporate, Charity Retail, Individual Giving and Legacies, with specialist experience within Individual Giving. That has included introducing or developing regular giving programmes, managing gaming products such as society weekly lotteries and raffles, developing or creating direct mail programmes and telephone campaigns.

John’s first professional fundraising role was as Divisional Manager at the British Lung Foundation (now Asthma and Lung UK) and has worked for a number of other charities including, Alcohol Focus Scotland, Sense Scotland, Erskine, and as Chief Executive of OneKind. John’s last role was at St Andrew’s Hospice where he led income growth in Individual Giving by leading the introduction of an Appeals programme and the tripling of the Lottery to £1.1 million per year.

John joined the sector in 1998 following the death of his younger brother at a young age due to stomach cancer. This instilled in John a passionate belief about the difference charities can make to making the world a better place somehow.

John champions ethical fundraising and so joined the Chartered Institute of Fundraising becoming chair of the Institute of Fundraising in Scotland and was made a Fellow in 2016. He was a member of several committees and working groups focussing on reviewing and enhancing fundraising regulation and compliance. He has been a Board member of the Hospice Income Generation Network and Enable Scotland and is currently Chair of Enable Trustee Services.

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