Commercial Participation is a huge and growing part of Corporate Fundraising but many fundraisers don’t understand the term nor the legislative implications. By knowing and understanding Commercial Participation you can protect your Hospice, brand and reputation. Jane Montague, of Majestic Publications, will talk through the Charity Law surrounding the issue of Commercial Participation and help you identify Corporate Partnerships that will come under this heading. Guidance will also be given on how to draw up a Commercial Participator Agreement and there will be a discussion about how to discern between pricing your brand and valuing it.

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