Commercial Participation is a huge and growing part of Corporate Fundraising but many fundraisers don’t understand the term nor the legislative implications. Added to this Scottish Charity Law in this area is more stringent and very different from the legislation for the rest of the UK. By knowing and understanding Commercial Participation you can protect your Hospice, brand and reputation. This session is tailored purely for Scottish Hospices with Jane Montague, of Majestic Publications, talking through the Charity Law surrounding the issue of Commercial Participation and helping you identify Corporate Partnerships that will come under this heading. Guidance will also be given on how to draw up a Commercial Participator Agreement and there will be a discussion about how to discern between pricing your brand and valuing it.

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