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Thu 19th October 2023 - Thu 19th October 2023
Lunchtime Leaders: Legacy Marketing Investment
Presentation from Matt Smith, Chief Operating Officer at Weldmar Hospicecare, Dorset, about securing board buy-in for legacy marketing investment, which has grown to now include TV advertising.
Cost: FREE for HIGN members only
Region: National
Facilitated by:
Teresa Nightingale, Income Generation & Marketing Director at Wirral Hospice & HIGN trustee

Presenter:
Matt Smith, Chief Operating Officer at Weldmar Hospicecare, Dorset

Matt will share an overview of Weldmar's legacy marketing strategy. How he and his fundraising team successfully secured board buy-in to invest finances and resources into carrying out more legacy marketing initiatives, growing investment year-on-year, which now includes advertising on TV.

Suitable for those who work in legacy giving, individual giving, marketing and comms, and leadership roles.

Venue Details:

Venue: Online 12-1.30pm

Booking a place on this event is for the benefit of Hospice Income Generation Network members.

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